BEYOND RETRO X FRANCA FRANCA PT:2
Marketing team lead Nordics, launch plan, press release, content creation for press, online and social media.
MARIMEKKO PRE-LOVED FOR BEYOND RETRO
Marketing team lead Nordics, launch plan, content prodution for press, online and social media, in-store opening event.
BEYOND RETRO EXPANSION TO HELSINKI
End of October 2022, Beyond Retro expanded to a new market for the first time in 10+ years. A big step for the business and a very exciting marketing opportunity. The store filled a gap in the Finnish market, and went viral on Tik Tok in the Helsinki area in connection to the opening.
The PR work resulted in coverage in all the key Finnish fashion business and trend media.
BEYOND RETRO X FRANCA FRANCA PT:1
Project initiated to support Beyond Retros vision of making the future of fashion more circular – through supporting independent brands that use already existing material to express their creativity.
Project lead
Creative concept
Content production for press, online and social media.